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WAHM success: Purse sales | Moms Miami Blogs WAHM success: Purse sales
Kelly Warfel, a Weston mom of two, has a home-based business selling purses with interchangeable parts. (JOE RIMKUS JR. / MIAMI HERALD STAFF)Kelly Warfel had been scanning the booths at a business expo in April when she stumbled upon a product she knew could sell - a purse with interchangeable handles and materials.
While she isn't making gobs of money yet, Warfel has managed to create a work-from-home business selling the unique purses. She has made back her initial investment and says she has laid the groundwork for earning a steady income.
BY CINDY KRISCHER GOODMAN. Read Cindy's Balancing Act blog here. Email Kelly Warfel at kelly@michebagshows.com or visit her website.
"I do home parties, I go to shows -- I try to let everyone I know see how easy and affordable it can be to be fashionable with handbags,'' Warfel says. Warfel, a Weston mother of a 6- and an 8-year-old, is a sales representative for Miche Bags.
Michelle Romero, who had become frustrated when having to transfer all her things from one purse to another, founded the company and now relies on distributors and representatives across the country to sell the bags. Warfel said she had criteria when looking for a work-at-home business:
"I wanted to sell something new and fresh at an affordable price point that I could get excited about.''
She said becoming a sales representative opened her eyes.
MORE ON MOMSMIAMI
All this month, we're focusing on information and stories to help you be your own boss:
Avoid work-at-home scams
Post your Home-Based business for free once a year in our Home-Based Business forum.
Come to our Mom 2 Mom Business Workshop.
"I've realized I don't have to be part of corporate world to make a living.''
After having her first child, Warfel says she did some consulting work from home. More recently, she became the South Florida director of ewomennetwork, a networking group for businesswomen. Neither, she says, brought her the income she wanted.
Shiela Gomez, the South Florida distributor of the Miche Bags and Warfel's supplier, said the Weston mom makes great use of her connections to build her business. Unlike Avon or Mary Kay, Miche Bags is not a multi-level marketing business. Warfel doesn't sign up distributors. Her business comes from selling to customers.
The concept is the base bag remains the same but the outer shell is magnetic and can be swapped for different colors or patterns. The bag sells for $35 and the shells for $20.
The big benefits, Warfel discovered, is she didn't need to buy tons of inventory up front and she is able to sell mostly from brochures to other mothers during play dates or activities. Her samples are her own personal bags.
Warfel realizes she may have to confront an issue others face when they build a business from their home - finding balance. She plans to be cautious not to book too many evening house parties.
"Right now as I'm starting up, it's part-time income because I'm treating it like a part-time job,'' Warfel said. "If I treat it as a full-time job, I think it would yield full-time income.''
CALLING ALL MOMTREPRENEURS
MomsMiami wants to help you succeed in your business. Join us from 9:30 a.m. to 1 p.m. Nov. 3 in the Jungle Island ballroom for the Mom2Mom Business Workshop.
Find the tools you need to create, market and promote your products and ideas. You'll hear from moms who are succeeding and community resources that can help. Marla Brock, founder of PlanetZee.com and assistant director of The Launch Pad at the University of Miami, and Misha Kurlya-Gomez of Misha's Cupcakes will share their advice. Lisa Sparks of Constant Contact will provide you with best practices for email marketing for your growing business. Cindy Goodman is our emcee.
The workshop is free. Register your spot here.
The event will also include a Momtrepreneur Showcase and Sale. If you'd like to show off your business, give away samples, register new users or sell your products, contact us to reserve a table at 305-376-4668.
Thanks for sharing this! I just registered to attend the Mom-2-Mom workshop and I look forward to see all the momtrepreneurs there!!
I saw Kelly this past weekend at a Parenting Family Fun Event over at Power Financial Credit Union's Halloween Carnival. She was busy working her table and hopefully making some sales! Unfortunately, I did not get over to talk to her (I was wrangling 3 kiddies alone and RAIN was threatening too) to let her know that I had read all about her here on our MomsMiami page! If I must say so myself...we Moms are a great source of connections and networking. Our ability to help promote each other and connect people to resources truly is AMAZING!!

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